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Three award winner TV King Kevin Cheng won both fame and fortunes after his role in TVB series Ghetto Justice. Kevin debuted as a singer, and today he charges right back into the music scene. Today, it was announced that Kevin will be joining EEG and tonight, a contract signing ceremony will be held.

Kevin entered the industry as a singer in 1993, when he signed with PolyGram. He charged into the music scene with his 'baseball boy' image, but unfortunately his development was only mediocre. Later, he and his manager Dai Si Chung were in a disagreement, and he gave up on the Hong Kong market. He switched over to Taiwan and developed from there. In 2002, he came back to Hong Kong and signed a TVB management contract. In 2006, Kevin was crowned TV King, the 'Best Actor Award' at the TVB Anniversary Award based on his role in Under the Canopy of Love. However, the actual peak of Kevin's career lied in his role LAW BA in last year's Ghetto Justice, which was highly rated and acclaimed. Not only that, he became a three award winner TV King, scooping up the 'Best Actor Award', 'My Favorite TV Male Character Award' and the 'tvb.com Weibo Most Popular Artist Award'. Also, the popular broadcast of TV drama Starling Step by Step in Mainland turned Kevin into a best seller in both China and Hong Kong. He was paid nearly $250,000 per episode!

Bid Farewell to Music Scene 6 years ago

Since Kevin's release of the Mandarin album No Way Out (無可奈何) in 2006 (and New+Best Collection album compilation), it has been 6 years since he bid farewell to the music scene. Late last year, there were many record companies interested in this three award winner TV king. Earlier, the media photographed Kevin having dinner with TVB executive Virgina Lok and EEG CEO Ng Yue and at the same time it was rumored that good friend Myolie Wu recommended Kevin to join her record label, Neway Star. After 3 months of consideration, Kevin decided to join the 'bigger dock' EEG. EEG will be hosting a spring dinner tonight and from there it will be announced that Kevin is joining them. A contract signing ceremony will also be held, and EEG artists Nicholas Tse, Joey Yung and Twins will be at the scene to witness it all. It was understood that this year, aside from launching a new comeback album, EEG also plans to hold a concert for him and make arrangements for him to advance into the film scene as well.

Raymond Lam lends a helping hand

EEG initially already had Raymond Lam and Leo Ku as their first line male singers, now that Kevin has joined them, it would be hard to avoid the 'Fight for the First Brother Spot' rumors. Earlier it was also rumored Raymond tried to prevent Kevin from signing with EEG, but at the time Raymond denied: "If Kevin really is interested in joining a record company, I will strongly recommend him because we were both students of Dai Si Chung. We are considered 'apprentice brothers' (See Hing/Dai)!" In reality, Raymond has given Kevin a lot of suggestions. As for Kevin and Leo, they collaborated in the film Super Fans (甜心粉絲王) and their relationship had been pretty good all along. In addition, the three of them have different singing styles, so they can take in different fans.

EEG a Kingdom of Pop King and Queens

EEG founded by Albert Yeung is a company comprise of a group of talents, most of their artists are all Film/Pop King and Queen levels including Nicholas Tse, Joey Yung, Leo Ku, Twins, Raymond Lam, William Chan, Yumiko Cheng, Vincy Chan, Sherman Chung, Kenny Kwan, Steven Cheung, Deep Ng, Mag Lam and many more. Aside from possessing the Hong Kong First Brother/Sister, recently EEG has invited Mainland Film King Ge You for a sky high price to collaborate with them. They invested 50 million RMB to 'reserve' Ge You and plans to shoot 3 films within 5 years. Ge You frankly said he's very satisfied with the amount EEG's paying him to join them, but the most important is to do well on those 3 films. His goal is to get that 50 million back.

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Posted by Hex on Sunday, February 26, 2012
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